Platform and Seller Promotional Activities
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 13/12/2023
Tình huống
TikTok Shop Vietnam sellers need to understand the promotional tools and activities available on the platform to enhance customer experience and drive sales.
Insight
TikTok Shop provides various promotional tools in the merchant center for sellers in Vietnam. The platform offers multiple promotional mechanisms including: LIVE Interactive Voucher (voucher tương tác trực tiếp trong Livestream) to increase average order value; Promo Code (mã Khuyến mãi) as a flexible external distribution tool; Review Coupon (phiếu giảm giá Reviews), a seller-funded promotional tool designed to help collect product reviews; and Recommended Promotion (khuyến mãi được đề xuất), a personalized assistant built directly in the Seller Center. Additional promotional and engagement tools mentioned include Livestream Interaction, Product Selling Points, Short Video Tips, and Giveaways. The platform also features TikTok Shop LIVE Flash Sale as a promotional mechanism. These tools are categorized under “Promotion Tools” and are part of a broader educational curriculum that includes 11 lessons on promotional tools.
Hành động
Sellers should explore and utilize the promotional tools available in the TikTok Shop merchant center: use LIVE Interactive Vouchers during livestreams to boost average order value; distribute Promo Codes externally for flexible promotion campaigns; implement Reviews Coupons to incentivize customers to leave product reviews; leverage Recommended Promotion for personalized promotional assistance in Seller Center; incorporate Livestream Interaction features, optimize Product Selling Points, apply Short Video Tips, and consider running Giveaways to enhance customer engagement.
Điều kiện áp dụng
Applies to Vietnam market only.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi) · Retention (Giữ chân)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=7050303204181761
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