Product Listing and Image Editor on Seller Center App
Nguồn chính thức · TikTok Shop · Kinh nghiệm thực chiến
Cập nhật: 26/10/2023
Tình huống
TikTok Shop sellers in Vietnam need tools to create and optimize product listings directly from mobile devices through the Seller Center App. The platform released new image editing and product listing editing features to help sellers improve product presentation and information quality without desktop access.
Insight
TikTok Shop launched two main features on the Seller Center App: Image Editor and Product Listing Editor. The Image Editor allows sellers to take up to 9 continuous product pictures directly from their mobile phones, with functions including: continuous shooting (up to 9 pictures simultaneously), ability to delete unsatisfactory pictures during shooting, simple editing capabilities, selecting one picture as the main image (which automatically moves to first position), background removal and replacement with white background, cropping pictures, undoing changes, and uploading by clicking confirm in the upper right corner. The Product Listing Editor provides Product Information Quick Edit Functions that allow sellers to edit product listing information from mobile phones, with smart suggestions to help create better product narratives. According to TikTok Shop Internal Data Analysis, products with more than 1 picture may potentially have better conversion rates. Similarly, products with better product information quality will have better conversion rates and better chances to be searched and recommended by the platform. The [optimize] button appears based on system triggers—not all products require optimization, and once sellers complete some optimization, the button disappears. Optimizing all fields in the quick edit page is encouraged but not compulsory (not a seller mission).
Hành động
Use the Image Editor in Seller Center App to: take up to 9 continuous product pictures, delete unsatisfactory shots during shooting, select the best image as main image (it will move to first position), remove backgrounds and replace with white background, crop images as needed, undo any unwanted changes, and confirm upload in the upper right corner. For Product Listing Editor: use the quick edit functions from mobile to update product information, follow the system’s smart suggestions to improve product narrative quality. Optimize all fields shown in the quick edit page when possible, though this is not mandatory. If the [optimize] button appears, complete the suggested optimizations promptly as it will disappear after partial completion and may not reappear for all products. Upload more than 1 product picture to potentially improve conversion rate. Ensure product information quality is high to improve searchability and platform recommendation chances.
Kết quả
According to TikTok Shop Internal Data Analysis, products with more than 1 picture and better product information quality achieve better conversion rates and improved chances of being searched and recommended by the platform.
Điều kiện áp dụng
Applies to Vietnam market. Features available on mobile Seller Center App only. System-triggered optimization prompts—not all products receive [optimize] button. Optimization is encouraged but not compulsory.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=7363289882281729
Xem thêm: