Seller-Fault Cancellation Rate (SFCR)
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 16/07/2026
Tình huống
TikTok Shop sellers across Vietnam, Indonesia, Philippines, Singapore, and Thailand need to maintain a Seller-Fault Cancellation Rate below 2.5% to avoid Xử phạt actions including order volume limits and Account Health Rating (AHR) point deductions. Sellers in the Assortment Boost Program have different enforcement criteria applied to their accounts.
Insight
The Seller-Fault Cancellation Rate (SFCR) is the percentage of all orders over a 7-calendar-day period that are cancelled by the seller or due to the seller’s fault. The SFCR includes two categories: (1) seller-initiated cancellations due to seller fault such as no stock or wrong Pricing, and (2) auto-cancellations due to the seller’s failure to prepare or hand over the parcel to logistics providers within TikTok Shop’s auto-cancellation deadline. The target SFCR is less than 2.5%. Sample calculation provided: if 100 orders were placed, 20 were cancelled due to seller fault, and 5 were automatically cancelled, the SFCR is 25%. Sellers can find their SFCR in the Shop Health section of the Seller Center. For sellers in the Assortment Boost Program, different Xử phạt criteria apply, and they should check their Seller Center inbox or email for invitation status. Enforcement actions include Order Volume Limits: SFCR ≥15% but <30% limits selling to 90% of average daily order volume; SFCR ≥30% but <50% limits to 70%; SFCR ≥50% limits to 50%. AHR point deductions also apply: SFCR ≥10% results in 5 AHR point deduction; SFCR ≥10% with ≥30 seller-fault cancelled orders results in 10 AHR point deduction. Repeated offenses result in more significant penalties. Sellers can Kháng cáo enforcement actions via Seller Center following the Seller Appeal Guidelines.
Hành động
Sellers should aim to keep SFCR below 2.5%. Monitor SFCR regularly in the Shop Health section of Seller Center. Ensure adequate stock levels to avoid no-stock cancellations. Verify Pricing accuracy before listing to prevent wrong pricing cancellations. Prepare and hand over parcels to logistics providers within the auto-cancellation deadline to avoid auto-cancellations. If facing delivery or pick-up issues, directly contact logistics providers. Check Seller Center inbox and email for Assortment Boost Program invitation which changes Xử phạt criteria. If enforcement action is taken in error, Kháng cáo via Seller Center following the Seller Appeal Guidelines. Reviews the Seller Enforcement Policy and Seller Terms of Service for full details on penalties.
Điều kiện áp dụng
Applies to TikTok Shop sellers in Vietnam, Indonesia, Philippines, Singapore, and Thailand. Different Xử phạt criteria apply to sellers in the Assortment Boost Program.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Completion (Hoàn tất đơn)
- Nguồn: https://seller-vn.tiktok.com/university/essay?identity=1&role=1&knowledge_id=6988439669442305
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