Video 2.1: How to join Product Promotional Activities
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 11/12/2023
Tình huống
TikTok Shop sellers in Vietnam who want to participate in product promotional activities to enhance their marketing efforts and increase sales through the platform’s promotion tools.
Insight
This is a TikTok Shop Seller University video tutorial (Video 2.1) dated 12/11/2023 that explains how sellers can join Product Promotional Activities on the TikTok Shop platform. The content is part of a structured learning series about promotional activities, with this being the first video in section 2 (following Video 1: What are Promotional Activities) and preceding Video 2.2: How to join Live or Content Promotional Activities. The tutorial applies specifically to Vietnam market sellers. TikTok Shop provides multiple promotional tools in the merchant center including: Campaign Promotion Tool, Seller LIVE Interactive Voucher (to increase average order value), Promo Code (flexible external distribution tool), Reviews Coupon (seller-funded tool to collect reviews), and Recommended Promotion (personalized assistant built directly in the Seller Center). The platform also supports Livestream Interaction, Product Selling Points, Short Video Tips, and Giveaways as part of its broader promotional ecosystem.
Hành động
Sellers should navigate to the TikTok Shop merchant center to access promotional tools. To join product promotional activities, sellers need to utilize the Campaign Promotion Tool available in the platform. Sellers interested in expanding their promotional strategy can explore related tools: use LIVE Interactive Vouchers to increase average order value, implement Promo Codes for flexible external distribution, set up Reviews Coupons to collect customer reviews, and use Recommended Promotion as a personalized assistant in the Seller Center. For live selling, consider Livestream Interaction and Giveaways. For content marketing, utilize Product Selling Points and Short Video Tips.
Điều kiện áp dụng
Applies specifically to Vietnam market. Content is from November 12, 2023 and may have been updated since.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6425922560706305
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