Video 4.1: How to Create Your own Promotions
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 11/12/2023
Tình huống
TikTok Shop sellers in Vietnam need to create self-funded promotional campaigns using the platform’s promotion tools to drive sales and customer engagement.
Insight
TikTok Shop provides sellers with a “Promotion Tool” feature that allows them to create their own promotions independently. This is part of a broader promotional ecosystem on TikTok Shop that includes various campaign types and tools. The platform offers multiple promotional instruments including: LIVE Interactive Voucher (used to increase average order value during livestreams), Promo Code (a flexible external distribution tool), Reviews Coupon (a seller-funded tool designed to help collect customer reviews), and Recommended Promotion (a personalized assistant built directly in the Seller Center). The content is part of a structured learning series (Video 4.1) that follows previous content about winning in TikTok Shop promotional activities (Video 3.2) and precedes more advanced promotion creation guidance (Video 4.2). Related topics in the TikTok Shop promotional ecosystem include Livestream Interaction, Product Selling Points, Short Video Tips, Giveaways, Platform and Seller Promotional Activities, and TikTok Shop LIVE Flash Sale.
Hành động
Sellers should access the Promotion Tool in their TikTok Shop Seller Center to create self-funded promotional campaigns. To maximize promotional effectiveness, sellers should also explore related tools: use LIVE Interactive Vouchers during livestreams to boost average order value; distribute Promo Codes externally for flexible promotion campaigns; implement Reviews Coupons to incentivize customers to leave reviews after purchase; and utilize Recommended Promotion as a personalized assistant for promotion suggestions. Sellers should also familiarize themselves with complementary strategies including Livestream Interaction techniques, Product Selling Points optimization, Short Video Tips, Giveaways, and TikTok Shop LIVE Flash Sale events.
Điều kiện áp dụng
Applies to Vietnam market only. Requires active TikTok Shop seller account.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi) · Retention (Giữ chân)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6434850680784642
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