Video 4.1: How to Create Your own Promotions
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 11/12/2023
Tình huống
TikTok Shop sellers in Vietnam need to create promotional campaigns using the platform’s built-in promotion tools in the Seller Center.
Insight
TikTok Shop provides multiple promotional tools in the Seller Center for sellers to create their own campaigns. The platform offers various promotion types including: Campaign Promotion Tool, LIVE Interactive Voucher (to increase average order value during livestreams), Promo Code (a flexible external distribution tool), Reviews Coupon (a seller-funded promotional tool designed to help collect product reviews), and Recommended Promotion (a personalized assistant built directly in the Seller Center). These tools are part of the broader “Promotion Tools” category with 11 lessons available, designed to enhance customer experience. The content is part of a video series (Video 4.1) following Video 3.2 about winning in TikTok Shop Promotional Activities, and preceding Video 4.2 on creating promotions. Related topics include Livestream Interaction, Product Selling Points, Short Video Tips, Giveaways, and Platform and Seller Promotional Activities.
Hành động
Sellers should access the TikTok Shop Seller Center to utilize the Promotion Tools section. Specific tools to explore include: (1) Campaign Promotion Tool for general promotional campaigns, (2) LIVE Interactive Voucher for increasing average order value during livestreams, (3) Promo Code for flexible external distribution, (4) Reviews Coupon to incentivize customer reviews and build social proof, and (5) Recommended Promotion as a personalized assistant for promotion suggestions. Sellers should complete the full 11-lesson Promotion Tools series to fully understand all available options.
Điều kiện áp dụng
Applies to Vietnam market only. Requires access to TikTok Shop Seller Center.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi) · Completion (Hoàn tất đơn)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6434850680784642
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