Violation Reasons, Points & Enforcement Actions for Sellers
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 19/09/2025
Tình huống
TikTok Shop Vietnam sellers need to understand the complete Vi phạm point system, Xử phạt actions, and penalties for policy breaches including seller qualifications, IP rights, product listings, customer service, Vận chuyển, and e-commerce content violations.
Insight
TikTok Shop operates a comprehensive Vi phạm point system with points ranging from 0-48 depending on severity. Key violation categories and point ranges: Seller and Product Qualifications (Missing Qualifications 6-48, Expired Qualifications 4-48, Inauthentic Qualifications 12-48); Sở hữu trí tuệ Rights (IP Infringement 1-48, Hàng giả products 4-48, Knockoff products 0-4); Product Listing violations (Inappropriate Product Category 0-48, Sản phẩm cấm Products 6-48, Unsupported Products 0-48, Non-compliance to Listing Guidelines 0-48); Customer Service (Low 24-Hour Response Rate 1 point, Inappropriate/Prohibited Customer Communication 1-12); Seller Fulfilment (High Seller-Fault Cancellation Rate SFCR 2-4, High Late Dispatch Rate LDR 2-4, High Seller-Fault Return/Refund Rate 2, SNAD shipping 1-48); E-commerce Content (Reproduced Content 48, Prohibited/Unsupported Product Promotion 6-48, Inconsistent Product Promotion 1-48, Activities Prohibited by Laws and Regulations 48). Important note: TikTok Shop may take joint penalties on seller accounts if linked Creator accounts breach platform policies. Balance withholding can occur for up to 180 calendar days from notification or until investigation completion. Specific balance withholding triggers include: SNAD products, fake/fraudulent orders, unauthorised access, negative account balances, abuse of platform incentives. Wallet withdrawal function may be frozen for abnormal account behavior and unfrozen after safety determination. Seller-Creator Joint Xử phạt Actions apply when linked creator accounts (Official Account or Marketing Account) violate content policies; appeals must be filed via the linked creator account’s Account Standing page.
Hành động
Sellers should: (1) Maintain valid and Authentic qualifications to avoid 4-48 point penalties; (2) Ensure all products are authentic and not Hàng giả/knockoff to prevent 0-48 point violations; (3) List products in correct categories and avoid Sản phẩm cấm/unsupported products; (4) Maintain 24-hour response rate to avoid 1-point penalties; (5) Keep Seller-Fault Cancellation Rate (SFCR), Late Dispatch Rate (LDR), and Seller-Fault Return/Refund Rate low to avoid 2-4 point penalties; (6) Ensure products match descriptions exactly to avoid SNAD violations (1-48 points); (7) Create original content only - reproduced content carries maximum 48 points; (8) Monitor linked Creator accounts closely as their violations trigger joint penalties on the shop; (9) File appeals against Xử phạt actions through Seller Center or linked creator account Account Standing page; (10) Understand that balance withholding can last 180 days minimum; (11) Avoid behaviors triggering balance withholding: SNAD products, fake orders, unauthorized access, negative balances, incentive abuse; (12) Respond promptly if wallet withdrawal is frozen to resolve account safety concerns.
Điều kiện áp dụng
Applies to Vietnam TikTok Shop sellers specifically. Joint Xử phạt with Creator accounts means sellers are responsible for linked Official Accounts and Marketing Accounts. Balance withholding and wallet freezing are at TikTok Shop’s sole discretion without prior notice.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · Completion (Hoàn tất đơn) · Retention (Giữ chân)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6132077083739920
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