Product & Listing Restrictions - Overview
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 29/06/2025
Tình huống
TikTok Shop Vietnam sellers need to understand comprehensive product and listing restrictions to ensure compliance with platform policies and Vietnamese laws. The policy applies to all sellers on TikTok Shop Vietnam managing product listings.
Insight
TikTok Shop Vietnam enforces strict product and listing restrictions across multiple categories. For products sellers can sell: Controlled Products must comply with Vietnam’s laws, be undamaged, fully functional, and free from defects, with all products eligible for sale on the platform. Sản phẩm cấm and Unsupported Products are not allowed for sale. Restricted Products require additional qualifications before sale. “Invite-Only” Products require sellers to be invited before sale. Surprise-based Products (Mystery Boxes, Golden Eggs, Advent Calendars, Surprise Trading Card Packs) are defined as purchases where customers are not certain of product contents until receipt, with specific rules on when and how they can be listed. For listing restrictions: Alternate Ordering Information (redirecting traffic) includes links, references, phone numbers, social media handles, email addresses, or QR codes directing users away from TikTok Shop to place orders or contact sellers, including “calls to action” encouraging customers to leave TikTok Shop. Gambling Content prohibits gambling-related products, services, paraphernalia, and gamification with elements of chance (wheel spin, lucky scoops, lucky draws) to determine items customers receive. Sở hữu trí tuệ or Personal Rights infringement covers publishing content that infringes others’ IP or personal rights, including unauthorized use of brands, logos, names, and images of individuals for commercial purposes. “Compatible” Products (e.g., handphone charging cables) must not create false impression of being manufactured by the same Thương hiệu as the primary product. Misleading Claims and Clickbait Tactics include false information about products or shops, exaggerated descriptions, absolute claims that are inaccurate or unverifiable, clickbait tactics for clicks/views, and comparisons with other products on TikTok Shop or other e-commerce websites. Platform Subsidy Abuse includes artificially inflating product prices. Product Listings Directed Towards Minors use images, language, or themes appealing to minors or persuading them to buy, including negative effects on minor safety. Shocking, Sensational or Violent Content includes bloody/gruesome content, animal abuse, or offensive content. Unfair Behaviour or Terms of Sales prohibit intimidating/abusive/threatening statements to get customers to act in seller interest or prevent honest feedback, soliciting/incentivizing/offering rewards for good reviews, and terms suggesting sales services supersede TikTok Shop policies or consumer rights under local law. Weight Management Claims prohibit promoting unhealthy body image, claiming weight loss/gain is easy or guaranteed, or promising products alone (without exercise or proper diets) lead to weight change.
Hành động
Sellers must: (1) Ensure all products comply with Vietnamese laws and are undamaged, fully functional, defect-free before listing; (2) Check if products are Sản phẩm cấm, Restricted, or Invite-Only before attempting to list; (3) For Surprise-based Products, Reviews specific guidance on when and how they can be listed; (4) Remove all Alternate Ordering Information including links, phone numbers, social media handles, emails, QR codes, and calls to action redirecting traffic away from TikTok Shop; (5) Eliminate all gambling-related content and chance-based gamification from listings; (6) Obtain express permission before using any brands, logos, or individual names/images for commercial purposes; (7) For Compatible Products, clearly indicate they are not manufactured by the primary product’s Thương hiệu; (8) Avoid all misleading claims, exaggerated descriptions, absolute unverifiable claims, clickbait tactics, and unauthorized product comparisons; (9) Do not artificially inflate prices to abuse platform subsidies; (10) Ensure product listings do not target minors with inappropriate imagery, language, or themes; (11) Remove all shocking, sensational, or violent content including bloody, gruesome, or animal abuse imagery; (12) Refrain from intimidating or abusive language, do not offer incentives for positive reviews, and ensure terms of sale comply with TikTok Shop policies and local consumer protection laws; (13) Avoid weight management claims that promote unhealthy body image, guarantee easy weight change, or promise results without exercise or proper diet. Sellers should click through to detailed articles for each restriction category for complete implementation guidance.
Điều kiện áp dụng
Applies to all sellers on TikTok Shop Vietnam. Specific restrictions may have additional detailed guidance articles linked from this overview.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=1210192617211665
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