Product & Listing Restrictions - Overview
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 29/06/2025
Tình huống
TikTok Shop Vietnam sellers need to comply with comprehensive product and listing restrictions when creating product listings on the platform. The policy applies to all sellers operating in the Vietnam market.
Insight
TikTok Shop Vietnam maintains strict Product & Listing Restrictions organized into two main categories: (1) Restrictions on products you can sell, and (2) Restrictions on how you list your products. For products, sellers must ensure all items comply with Vietnam’s laws, are undamaged, fully functional, and free from defects. Controlled Products include three subcategories: Sản phẩm cấm and Unsupported Products (completely banned for sale), Restricted Products (requiring additional qualifications before sale), and “Invite-Only” Products (requiring seller invitation before sale). Surprise-based Products are defined as items where mystery or surprise is an important part of the purchase, including Mystery Boxes, Golden Eggs, Advent Calendars, and Surprise Trading Card Packs — these have specific listing requirements. For listing practices, TikTok Shop prohibits: Alternate Ordering Information (redirecting traffic via links, phone numbers, social media handles, email addresses, QR codes, or calls to action encouraging customers to leave TikTok Shop to place orders); Gambling Content (gambling-related products, services, paraphernalia, and any gamification with elements of chance such as wheel spin, lucky scoops, or lucky draws where users pay for possibility of winning items); Sở hữu trí tuệ or Personal Rights Infringement (using brands, logos, names, or images of individuals for commercial purposes without express permission); “Compatible” Products that create false impression of being manufactured by the same Thương hiệu as the primary product (e.g., handphone charging cables); Misleading Claims and Clickbait Tactics (false information, exaggerated or absolute unverifiable claims, clickbait for clicks/views, comparisons with other TikTok Shop or e-commerce products); Platform Subsidy Abuse (artificially inflating product prices to abuse subsidies); Product Listings Directed Towards Minors (using images, language, themes appealing to minors or persuading them to buy, or any negative effect on minor safety); Shocking, Sensational or Violent Content (bloody, gruesome, animal abuse, or offensive content); Unfair Behaviour or Terms of Sales (intimidating/abusive/threatening statements to get customers to act in seller’s interest or prevent honest feedback, soliciting/incentivizing/offering rewards for good reviews, terms suggesting sales services supersede TikTok Shop policies or local consumer rights); and Weight Management Claims (promoting unhealthy body image, claiming weight loss/gain is easy or guaranteed, promising product alone without exercise or diet leads to weight change).
Hành động
Sellers must: (1) Verify all products comply with Vietnamese law and platform eligibility before listing; (2) Check if products fall under Sản phẩm cấm/Unsupported, Restricted, or Invite-Only categories and obtain necessary qualifications or invitations; (3) For surprise-based products like Mystery Boxes, Golden Eggs, Advent Calendars, and Surprise Trading Card Packs, Reviews specific guidelines on when and how they can be listed; (4) Remove all alternate ordering information including external links, phone numbers, social media handles, emails, QR codes, and calls to action redirecting off-platform; (5) Eliminate all gambling-related content and chance-based gamification features like wheel spins, lucky scoops, or lucky draws; (6) Obtain express permission before using any brands, logos, names, or images of individuals; (7) For compatible products like charging cables, clearly distinguish from original Thương hiệu and avoid implying same manufacturer; (8) Ensure all product claims are truthful, verifiable, avoid exaggeration, absolute statements, and clickbait tactics; (9) Do not artificially inflate prices to abuse platform subsidies; (10) Avoid any content targeting or appealing to minors that could affect their safety; (11) Remove shocking, sensational, or violent imagery including blood, gruesome content, animal abuse; (12) Refrain from intimidation, abuse, threats, or incentivizing reviews; (13) Do not include terms overriding TikTok Shop policies or local consumer rights; (14) Avoid weight management claims that promote unhealthy body image or guarantee results without exercise/diet.
Điều kiện áp dụng
Applies specifically to Vietnam market. Multiple linked articles provide deeper guidance on each restriction category.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=1210192617211665
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