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False Display of Information and AIGC Guidelines

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False Display of Information and AIGC Guidelines

Nguồn chính thức · TikTok Shop · Thông tin chính thức

Cập nhật: 30/09/2026

Tình huống

TikTok Shop sellers in Vietnam creating product listings with product information, images, and AI-generated content (AIGC). The policy addresses the problem of deceptive or exaggerated claims in product listings that mislead buyers about product characteristics, warranties, certifications, health benefits, and Thương hiệu affiliations.

Insight

TikTok Shop strictly prohibits false information in product listings, defined as inaccurate, incomplete, unverifiable, or deceptive claims across multiple dimensions: (1) Claims about guarantee or warranty for the product — sellers cannot make unverified promises about product protection; (2) Claims about shipment, delivery, return, refund, or customer service processes — all logistics and post-purchase service claims must be truthful; (3) Claims about Sở hữu trí tuệ rights — sellers cannot falsely claim ownership of IP rights; (4) Product images and descriptions — visual and textual representation must match the actual product. Specific Sản phẩm cấm examples include: false customer reviews; false industry awards or regulatory certifications; false Thương hiệu affiliations (claiming association with fashion or luxury brands without authorization); products claiming supernatural powers, spells, potions, or rituals affecting physical or spiritual world; superlative marketing claims like “best,” “number one,” or “most effective” without substantiated proof; and especially dangerous — false medical claims about curing, preventing diseases, or alleviating symptoms (examples given: “This product prevents cancer and heart disease, treats haemorrhoids, and relieves arthritis symptoms, headaches, tinnitus, etc.”; “This cosmetic product will prevent or reduce the inflammation of acne and treat blemishes”; “This product will cure all your ailments”). For AI-Generated Content (AIGC), TikTok Shop permits its use for product images but places full responsibility on sellers to ensure accuracy. Three key AIGC requirements: keep product information accurate (SKU, material, quantity, features, functions, effects, endorsements, delivery condition must match actual product); do not alter or exaggerate product appearance or performance; Reviews listings before publishing for consistency. TikTok Shop provides a downloadable “[VN] AIGC Playbook.pdf” with practical guidance on responsible AIGC usage. Violations result in Xử phạt actions with escalating penalties for repeated offenses. Sellers can Kháng cáo enforcement actions through Seller Center following Seller Appeal Guidelines. Related policies: Vi phạm Reasons, Points & Enforcement Actions for Sellers; Seller Terms of Service; TikTok Shop Product Listing Guidelines.

Hành động

Ensure all product listings contain only accurate, complete, and verifiable information with evidence-based advertising. Specifically: verify all guarantee/warranty claims before listing; confirm all shipping, delivery, return, refund, and customer service claims match actual processes; only claim IP rights you actually own; ensure product images and descriptions truthfully represent the actual item. Avoid Sản phẩm cấm claim types entirely: do not fabricate customer reviews; do not claim unearned industry awards or certifications; do not imply false Thương hiệu affiliations; do not market supernatural or occult products with efficacy claims; avoid superlatives (“best,” “number one,” “most effective”) unless you have documented proof; never make unsubstantiated medical claims — do not state products cure, prevent, or treat any disease or symptom (cancer, heart disease, haemorrhoids, arthritis, headaches, tinnitus, acne, blemishes, or any ailment). When using AIGC for product images: confirm AI-generated images accurately represent actual product SKU, material, quantity, features, functions, effects, endorsements, and delivery condition; avoid creating unrealistic or misleading representations of product or performance; conduct thorough pre-publication Reviews checking consistency between AI-generated images, actual product, and listing information. Download and follow the “[VN] AIGC Playbook.pdf” for detailed guidance. If Xử phạt action occurs: review Vi phạm Reasons, Points & Enforcement Actions for Sellers and Seller Terms of Service; submit Kháng cáo through Seller Center if action appears erroneous, following Seller Appeal Guidelines. Monitor related articles: TikTok Shop Product Listing Guidelines; Making Comparisons in Product Listings; Sensational or Shocking Content.

Kết quả

Not explicitly stated — this is a policy guideline document describing consequences rather than results. Xử phạt actions and escalating penalties for repeated offenses are noted as consequences of Vi phạm.

Điều kiện áp dụng

Applies to Vietnam market TikTok Shop sellers. Guidelines are mandatory — violations trigger account Xử phạt actions with escalating penalties for repeated offenses. Sellers bear full legal responsibility for AIGC content accuracy despite using AI tools.

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