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TikTok Shop Platform Abuse Policy

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TikTok Shop Platform Abuse Policy

Nguồn chính thức · TikTok Shop · Thông tin chính thức

Cập nhật: 27/04/2026

Tình huống

TikTok Shop Vietnam sellers and creators who may engage in or be suspected of practices that undermine marketplace fairness, including dropshipping, subsidy abuse, fake orders, and fraudulent shipping behavior.

Insight

TikTok Shop’s Platform Abuse Policy, published 04/27/2026 and applicable to Vietnam, prohibits four major categories of abusive practices that harm platform integrity:

  1. DROPSHIPPING: Strictly Sản phẩm cấm. Defined as using TikTok Shop’s shipping subsidies or services to fulfill orders where the sale did NOT originally occur on TikTok Shop. Specific prohibited forms include: duplicating external sales onto TikTok Shop platform; placing orders on behalf of customers without TikTok accounts and shipping to them; advising customers to order via Livestream to qualify for free shipping when the underlying sale originated elsewhere.

  2. ABUSE OF PLATFORM SUBSIDIES: Prohibited when a user misuses platform-granted subsidies causing platform loss (financial or efficiency) for personal benefit. Specific forms include: artificially inflating or manipulating product prices through bundling with services or other methods; deliberately misnaming, mislabelling, or misdescribing products to list them in incorrect product categories where they do not belong.

  3. PLACING FAKE ORDERS: Prohibited - orders not made by legitimate customers or for legitimate purposes. Defined as colluding with customers to order large amounts of same/similar items to boost sales performance. Specific forms: orders placed by seller themselves, connected individuals, or coordinated affiliates; self-purchasing or coordinating with customers/groups for bulk orders; using invalid, duplicate, or fabricated tracking numbers; shipping to addresses not matching stated delivery address.

Platform signals for fake order detection include: buyer/group frequently purchasing large quantities of same/similar items from single seller; product reviews inconsistent with or unrelated to product listing; other patterns suggesting artificial sales manipulation.

  1. FRAUDULENT SHIPPING BEHAVIOUR: Defined as deliberately misrepresenting, manipulating, or circumventing any part of shipping/fulfillment process to avoid penalties, deceive platform, or harm customers. Specific prohibited forms: falsifying order status (updating status in Seller Centre before action occurs, e.g., marking “Awaiting Collection” before packing to avoid Late Dispatch flag); shipping incorrect items (empty, incomplete, incorrect packages, or mismatched products); providing false shipping information (invalid/duplicate tracking IDs, false return shipping or warehouse addresses); delivering to unauthorized addresses (any address other than customer’s stated delivery address); modifying customer details without consent (changing order/shipping information without customer knowledge); shipping prohibited items (Vi phạm of Prohibited and Unsupported Products policies, Logistics Service Provider restrictions, or applicable law).

Xử phạt: Violations result in enforcement actions against account, with repeated offenses leading to more significant penalties. Sellers should consult Seller Performance Evaluation Policy and Seller Terms of Service. Appeals go through Seller Center with guidance from Seller Kháng cáo Guidelines. Creators should consult Creator Enforcement Policy and Creator Terms of Service, with appeals via TikTok App per Creator Appeal Guidelines.

Hành động

Sellers and creators must: (1) Ensure all orders placed on TikTok Shop originate from genuine platform sales, never use platform shipping for external sales (no dropshipping); (2) List products accurately in correct categories with truthful names, labels, and descriptions - never manipulate prices or misclassify for subsidy abuse; (3) Never place fake orders, self-purchase, coordinate bulk orders with associates, or use fabricated tracking numbers - ensure delivery addresses match customer orders; (4) Maintain accurate order status updates in Seller Centre, only marking statuses after corresponding actions completed; (5) Ship exactly what was ordered per listing descriptions, use valid tracking IDs and correct warehouse/return addresses; (6) Ship only to customer-stated delivery addresses, never modify customer details without explicit consent; (7) Comply with all Sản phẩm cấm and Unsupported Products policies and Logistics Service Provider restrictions; (8) If Xử phạt action taken, sellers Kháng cáo via Seller Center following Seller Appeal Guidelines, creators appeal via TikTok App following Creator Appeal Guidelines.

Kết quả

Violations lead to Xử phạt actions on user accounts, with escalating penalties for repeated offenses. Platform may investigate based on identified behavioral signals.

Điều kiện áp dụng

Applicable to Vietnam TikTok Shop sellers and creators as of April 27, 2026. Xử phạt escalation applies to repeated offenses.

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