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Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 13/12/2022
Tình huống
TikTok Shop sellers in Vietnam navigating the Seller Center dashboard, needing to understand homepage features and performance metrics to manage their store effectively.
Insight
The TikTok Shop Seller Center homepage serves as a centralized dashboard for daily store management with four main sections. Section 2.1 “Let’s Start Your Business” contains three prerequisite tasks that must be completed before selling begins; this section disappears once all three items are finished. Section 2.2 “Action Needed” displays critical alerts including: Pending Orders (unhandled paid orders), Pending Returns (unhandled return/refund requests), Out of Stock SKUs (products with zero Tồn kho), and Quality Check Failed Products (items failing TikTok Shop quality inspection). Section 2.3 “Data Proposal” shows sales funnel metrics comparing today and yesterday performance: Revenue (amount received including refunded orders), Visitors (product views from short videos, showcases, shops, and livestreams), and Conversion Rate (Buyers divided by Visitors). Section 2.4 “Store Performance” tracks three key operational metrics calculated over the last 30 days: Ship-on-time Rate (percentage of orders shipped on schedule), Seller Cancelation Rate (percentage of orders canceled by seller), and Return Rate (percentage of returned orders). The content was published on December 13, 2022 and applies specifically to Vietnam market sellers.
Hành động
Complete all three items in “Let’s Start Your Business” section before beginning sales. Monitor “Action Needed” section daily to address: pending orders requiring Vận chuyển, pending returns/refunds needing resolution, out of stock SKUs requiring Tồn kho restocking, and quality check failed products requiring correction or removal. Reviews “Data Proposal” metrics to compare today versus yesterday performance across revenue, visitor traffic sources (short videos, showcases, shops, livestreams), and conversion rate. Track “Store Performance” metrics continuously to maintain operational standards: keep Ship-on-time Rate high, minimize Seller Cancelation Rate, and reduce Return Rate.
Điều kiện áp dụng
Applies to Vietnam market only. Content from December 2022; interface may have been updated since publication.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi) · Completion (Hoàn tất đơn)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6837795792439042
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