Significantly Not as Described Item Guidelines (SNAD)
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 18/06/2025
Tình huống
TikTok Shop Vietnam - sellers receiving violations when delivered products don’t match descriptions, covering cases like wrong items, wrong colors/sizes, lower value substitutes, missing items, or empty packages sent to customers.
Insight
A Significantly Not as Described (SNAD) product is a Vi phạm reason given to shops when customers receive products that are not as described or do not match the seller’s product description/listing pages. SNAD violations occur in three main non-exhaustive scenarios: (1) The delivered item was significantly different from the product’s description/listing page — examples include customer buys phone but receives towel, customer buys red pants but receives green pants, customer buys M-sized t-shirt but receives L-sized t-shirt; (2) The delivered item was significantly lower in value than the advertised price on the product’s description/listing page — examples include customer buys iPhone 12 but receives iPhone 8, customer buys product advertised as ‘buy one get one free’ but seller only sends 1 item; (3) The delivered item (or components of the item) was missing, or the seller sent an empty package — examples include customer buys keyboard but receives empty package, or missing items/product/components not sent that were promised on the product description page. The guideline emphasizes that when buying online, customers heavily rely on product photographs, videos, and descriptions to make purchase decisions, and misleading, irrelevant, or false product advertising negatively impacts customer buying experience.
Hành động
To prevent SNAD violations, sellers must: (1) Ensure product description page matches actual product stock including shape, color, functionality, etc.; (2) Provide sizing guidance or charts to avoid customer confusion; (3) If sending product in random color, clearly state this on description page and communicate with potential customer; (4) Do not use misleading product names and descriptions that do not describe actual product; (5) Always ensure product condition is acceptable and perform quality control before shipping; (6) Solve any customer complaints and product issues as soon as possible. If Xử phạt action is taken, sellers can raise an Kháng cáo via Seller Center following Seller Appeal Guidelines. Sellers should also Reviews Vi phạm Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for complete penalty information.
Kết quả
Account Xử phạt actions are taken against sellers who violate SNAD guidelines, with repeated offenses resulting in more significant penalties.
Điều kiện áp dụng
Applies to TikTok Shop Vietnam. Guidelines are non-exhaustive — other scenarios may also trigger SNAD violations.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: CVR (Tỷ lệ chuyển đổi) · Completion (Hoàn tất đơn)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=6837791128831746
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