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Campaign Season Playbook

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Campaign Season Playbook

Nguồn chính thức · TikTok Shop · Thông tin chính thức

Cập nhật: 29/06/2025

Tình huống

TikTok Shop sellers in Vietnam need to prepare for campaign seasons (major sales events) but face complexity in managing multiple platform requirements across pre-campaign, mid-campaign, and post-campaign stages.

Insight

TikTok Shop Vietnam provides a structured Campaign Season Playbook (published 06/29/2025) to help sellers systematically prepare for campaign seasons. The playbook organizes requirements into three critical stages:

Pre-campaign stage covers: Campaign Performance Feature (tracking and analytics), Price Management Feature ( Pricing strategy and competitiveness), Branded Product Guidelines (rules for branded/trademarked items), General Listing Guidelines (basic product listing standards), Mandatory Product Attributes for Listing (required product information fields that must be completed), Campaign Participation Thresholds (minimum criteria to join campaigns - may include Store Rating, performance metrics), Store Rating (importance of maintaining good store metrics), Overview of Platform Promotion (understanding TikTok Shop’s promotional mechanics), Creator Exclusive Voucher (voucher programs for Tiếp thị liên kết/content creators), Seller Live Interactive Voucher (Livestream-specific voucher programs), and Live Giveaway Feature (giveaway mechanics during livestreams).

Mid-campaign stage covers: Fulfilment SLA & shipping guideline (service level agreements for order processing and shipping), Fast Dispatch Rate (requirement to ship orders quickly), Late Dispatch Rate (penalty metrics for delayed shipments), Vi phạm points/Milestone (penalty system for policy violations), Chat Response Rate (requirement to respond to customer messages promptly), Chat Guideline (communication standards with buyers), and Order Management Tool (platform tools for managing orders during high-volume periods).

Post-campaign stage covers: TikTok Shop’s return and refund policies (handling returns and refunds after campaign completion, which may see increased volumes).

Hành động

Sellers should work through this checklist systematically:

Pre-campaign:

  • Reviews and understand Campaign Performance Feature for tracking capabilities
  • Set up Price Management Feature with competitive Pricing
  • Ensure compliance with Branded Product Guidelines (especially important for Thương hiệu sellers)
  • Verify all listings meet General Listing Guidelines
  • Complete all Mandatory Product Attributes for every product listing
  • Check and meet Campaign Participation Thresholds (specific criteria not detailed in this overview)
  • Monitor and improve Store Rating
  • Study Overview of Platform Promotion mechanics
  • Set up Creator Exclusive Voucher program for Tiếp thị liên kết marketing
  • Prepare Seller Live Interactive Voucher for Livestream events
  • Configure Live Giveaway Feature for engagement during livestreams

Mid-campaign:

  • Maintain Fulfilment SLA & shipping guideline compliance
  • Achieve target Fast Dispatch Rate (ship within required timeframes)
  • Minimize Late Dispatch Rate to avoid penalties
  • Monitor Vi phạm points/Milestone (avoid accumulating penalty points)
  • Maintain required Chat Response Rate (respond quickly to customer inquiries)
  • Follow Chat Guideline for proper customer communication
  • Utilize Order Management Tool effectively during high-volume periods

Post-campaign:

  • Prepare for increased return/refund requests
  • Follow TikTok Shop’s return and refund policies strictly

Điều kiện áp dụng

Applies specifically to Vietnam market. Published 06/29/2025. This is an overview checklist document - sellers must click through to each related article for detailed requirements, specific thresholds, and implementation details. The ‘Campaign Participation Thresholds’ and specific numerical targets for dispatch rates, chat response rates are not included in this overview and must be found in linked articles.

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