Campaign Season Playbook
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 29/06/2025
Tình huống
TikTok Shop sellers in Vietnam preparing for and executing campaign seasons need a structured checklist to ensure compliance and optimize performance across pre-campaign, mid-campaign, and post-campaign phases.
Insight
TikTok Shop provides a comprehensive Campaign Season Playbook divided into three stages with specific features, tools, and guidelines sellers must follow. Pre-campaign stage includes: Campaign Performance Feature, Price Management Feature, Branded Product Guidelines, General Listing Guidelines, Mandatory Product Attributes for Listing, Campaign Participation Thresholds, Store Rating, Overview of Platform Promotion, Creator Exclusive Voucher, Seller Live Interactive Voucher, and Live Giveaway Feature. Mid-campaign stage includes: Fulfilment SLA & shipping guideline, Fast Dispatch Rate, Late Dispatch Rate, Vi phạm points/Milestone, Chat Response Rate, Chat Guideline, and Order Management Tool. Post-campaign stage includes: TikTok Shop’s return and refund policies. The playbook was published on June 29, 2025, and applies specifically to Vietnam market.
Hành động
Sellers should use this structured checklist to prepare for campaigns: (1) Pre-campaign: ensure compliance with listing guidelines and branded product rules, verify mandatory product attributes are complete, check Store Rating meets participation thresholds, set up price management and campaign performance features, prepare Creator exclusive vouchers, seller live interactive vouchers, and live giveaway features; (2) Mid-campaign: maintain fulfilment SLA and shipping guidelines, achieve fast dispatch rate targets, avoid late dispatch rate penalties, monitor Vi phạm points/milestones, maintain chat response rate standards, follow chat guidelines, and use order management tools effectively; (3) Post-campaign: understand and apply TikTok Shop’s return and refund policies for customer inquiries and disputes.
Điều kiện áp dụng
Applies specifically to Vietnam market. Content is a high-level overview linking to related articles for each topic rather than detailed implementation guidance.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi) · Completion (Hoàn tất đơn) · Retention (Giữ chân)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=5292375288432400
Xem thêm: