Campaign Season Policy Tips & Tricks for Sellers
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 29/09/2026
Tình huống
TikTok Shop sellers across multiple Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam) preparing for campaign season and needing to understand compliance requirements, qualification criteria, and best practices to boost sales while avoiding violations during high-traffic promotional periods.
Insight
Campaign season participation on TikTok Shop requires meeting strict seller and product qualification thresholds. Seller Qualification: Store Rating must be above 3.0; Account Health Rating must be above 50. Product Qualification: Negative Reviews Rates (NRR) in past 30 days must be below 1.5% (only applies if more than 5 orders have negative reviews); Seller-Fault Return/Refund Rate (SFRR) in past 7 days has category-specific targets — Electronics below 7%, Home & Living / Fashion below 8.8%, Health Beauty & Personal Care / Grocery / Mom & Babies below 7% (only applies with 5+ seller-fault return/refund orders). Tiếp thị liên kết Collaborations require separate qualification guidelines. For branded products: Thương hiệu name must be stated in product title, Authentic images showing brand logo are required, brand field/title/description/images must display consistent brand name; sellers must apply for Brand Qualification before listing branded products; new packaging must be updated in listing images. Customer service response time is critical — 1 in 4 shoppers abandon purchases when sellers don’t respond to chat; sellers must reply within 12 hours daily including weekends/holidays; enable chat notifications on PC via Settings > Personal Settings > Message Notifications and on App via Settings > Push Notification > Chat Notification; prioritize chats transferred from chatbot; use automated greetings, chatbot recommendations, and automated order updates. Content quality requirements: stay visible on camera without overlays blocking face/body; zoom to show product details while remaining on screen; demonstrate from multiple angles; verbally introduce product with key features and personal experience; during livestreams actively respond to comments and read aloud before replying; avoid looping/slideshow videos with still images/text/GIFs; don’t hide behind filters/overlays/looping edits; don’t stay silent or rely only on background music/on-screen text. Livestream PAUSE function: continue talking when stepping away briefly; use PAUSE button if away 2-5 minutes via ”…” bottom right > PAUSE LIVE; if gone longer than 5 minutes or used pause 3 times, end session and start new livestream. Packaging: secure inner and outer packaging; fragile items need 2-3 layers; tape liquid caps; choose sturdy packaging with shake test; seal tightly before shipping. Aftersales: over 50% of shoppers won’t buy again after poor aftersales experience; accept returns if item in good condition, reject if worn/unsellable; auto-approved returns can be appealed; high-value items won’t be auto-approved — manual review first; monitor return/refund reasons impacting SFRR. AI-generated content must match actual product shape, size, material, quantity; display true dimensions/proportions; turn on AI-generated content label in post settings; don’t make flat/2D items appear 3D, exaggerate size, show unrealistic results/functions (e.g., before-and-after beauty results, instant rust removal), misrepresent quantity, or alter material/design (e.g., adding pockets, changing plain to striped shirt).
Hành động
Before joining any campaign: verify Store Rating above 3.0 and Account Health Rating above 50; check NRR below 1.5% (past 30 days, if 5+ negative Reviews orders); check SFRR against category targets — Electronics below 7%, Home & Living/Fashion below 8.8%, Health Beauty & Personal Care/Grocery/Mom & Babies below 7% (past 7 days, if 5+ seller-fault orders); click Learn more for Campaign Qualification Guidelines for Sellers if no Store Rating. For Tiếp thị liên kết eligibility: review TikTok Shop Affiliate Marketing Seller and Product Qualification Guidelines. For branded products: apply for Thương hiệu Qualification before listing; state brand name in product title; use Authentic images with visible brand logo; ensure consistency across brand field, title, description, images; update images for new packaging; never hide/blur brand name/logo, mention other brands without permission, mislead about unbranded products being branded, or falsely suggest older packaging is Hàng giả. Customer chat: reply within 12 hours every day including weekends/holidays; enable notifications on PC (Settings > Personal Settings > Message Notifications) and App (Settings > Push Notification > Chat Notification); prioritize chatbot-transferred chats; use automated greetings, chatbot reply recommendations, automated order updates. Content creation: stay visible on camera; zoom on products while remaining visible; demonstrate multiple angles; verbally introduce with key features and personal experience; during livestreams respond actively to comments and read aloud; use real footage not slideshows/loops; don’t rely on silence, background music, or on-screen text alone. Livestream PAUSE: talk while stepping away briefly; press PAUSE via ”…” bottom right if away 2-5 minutes; end and restart if away over 5 minutes or after 3 pauses. Packaging: use proper inner and outer packaging; wrap fragile items with 2-3 layers; tape liquid caps; choose sturdy packaging and shake-test; seal tightly. Aftersales: accept returns for good condition items, reject worn/unsellable items; Kháng cáo auto-approved returns if needed; review high-value returns manually; monitor return/refund reasons affecting SFRR. AI content: ensure images/videos match actual product dimensions, materials, quantities; enable AI-generated content label; avoid exaggerating size, showing unrealistic results, misrepresenting quantity, or altering design/materials.
Điều kiện áp dụng
Applies to Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam markets. NRR and SFRR thresholds only apply when minimum order volumes are met (5+ orders with negative reviews for NRR; 5+ seller-fault returns/refunds for SFRR). High-value returns require manual seller Reviews and are not auto-approved. AI-generated content rules require enabling the AI label in post settings.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CTR (Tỷ lệ nhấp) · CVR (Tỷ lệ chuyển đổi) · Completion (Hoàn tất đơn) · Retention (Giữ chân)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=4913281513211665
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