TikTok Shop Affiliate Marketing Seller and Product Qualification Guidelines
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 23/07/2026
Tình huống
TikTok Shop sellers in Vietnam, Indonesia, Malaysia, and Singapore who want to participate in Tiếp thị liên kết Marketing — a Commission-based partnership with creators to promote products. Sellers must meet ongoing qualification requirements to access, maintain, and avoid restriction or disqualification from Affiliate Marketing features.
Insight
TikTok Shop Tiếp thị liên kết Marketing allows sellers to Commission creators to promote qualifying products (“Affiliate Products”) through two commission plan types: (1) Open Collaboration — products visible to all Affiliate Creators who must apply and be approved; and (2) Targeted Collaboration — sellers invite specific creators directly. Access is via Seller Center under the “Affiliate Marketing” tab; no application is needed to view the page, but consistent compliance with qualification requirements is mandatory. TikTok Shop monitors daily. SHOP METRIC REQUIREMENTS: (a) no Hàng giả-related Account Health Rating (AHR) point deduction in last 60 calendar days (excludes deductions for Missing Thương hiệu Qualification violations); (b) Store Rating must be at least 3. For highly perishable fruits (avocado, citrus, durian, longan, lychee, rambutan), Product Satisfaction Score must also be at least 3. PRODUCT METRIC REQUIREMENTS (must meet BOTH): Product-related Negative Reviews Rate — Electronics <1.5%, Lifestyle & Fashion <1.3%, FMCG <1% (applies only if product has ≥5 product-related negative reviews); Seller-fault Return and Refund Rate — Electronics <3%, Lifestyle & Fashion <2.8%, FMCG <2.5% (applies only if product has ≥5 seller-fault return/refund orders). Category definitions: Electronics = Computers & Office Equipment, Household Appliances, Phones & Electronics; Fashion = Fashion Accessories, Jewelry Accessories & Derivatives, Luggage & Bags, Menswear & Underwear, Muslim Fashion, Shoes, Sports & Outdoor, Womenswear & Underwear; Lifestyle = Textiles & Soft Furnishings, Home Supplies, Sports & Outdoor, Kitchenware, Tools & Hardware, Furniture, Home Improvement, Toys & Hobbies, Books, Magazines & Audio; FMCG = Health, Food & Beverages, Baby & Maternity, Pet Supplies, Beauty & Personal Care. RESTRICTION: When thresholds are breached, sellers cannot create NEW plans for the Sản phẩm cấm shop/product but can edit existing plans (change commission rate, manage creators, delete) and create plans for unrestricted shops/products. Restrictions lift when performance recovers. DISQUALIFICATION FOR SHOPS (any one criterion): Store Rating <2; counterfeit-related violations ≥3 within last 60 days (cumulative — e.g., a shop with 3 violations is disqualified if it gets 3 more in next 60 days); high volume of customer complaints (empty parcels, counterfeit goods, suspected fraud); account permanently or temporarily deactivated due to policy violations (permanent disqualification). When disqualified, all active plans are deactivated; if shop re-qualifies within 14 days, eligible plans auto-restore without rebinding. DISQUALIFICATION FOR PRODUCTS (any one criterion): High Product-related Negative Review Rate with ≥7 reviews — Electronics ≥2%, Lifestyle & Fashion ≥1.8%, FMCG ≥1.5% (reinstateable if re-qualifies); High Seller-fault Return and Refund Rate with ≥7 orders — Electronics ≥3.5%, Lifestyle & Fashion ≥3.2%, FMCG ≥3.0% (reinstateable if re-qualifies); product delisted or frozen due to policy Vi phạm (permanent disqualification). High volume of Service-related Negative Reviews can also restrict a shop or product from Affiliate Collaborations.
Hành động
Sellers should: (1) Monitor Store Rating daily and ensure it stays ≥3 (≥2 to avoid disqualification); (2) Proactively prevent Hàng giả-related violations — maintain zero AHR deductions for counterfeit issues in any 60-day rolling window, as 3+ violations trigger disqualification; (3) Track Product-related Negative Reviews Rate and Seller-fault Return and Refund Rate per product category with ≤6-day lag, using 30-day rolling calculations; (4) For products approaching thresholds (especially those with 4+ negative reviews or 4+ seller-fault returns), temporarily pause new Tiếp thị liên kết Marketing campaigns until metrics recover; (5) For Sản phẩm cấm shops/products, focus on editing existing plans rather than creating new ones, and resolve underlying issues quickly since disqualification triggers full plan deactivation; (6) If disqualified, aim to re-qualify within 14 days for automatic plan restoration; (7) For highly perishable fruit sellers, maintain Product Satisfaction Score ≥3; (8) Regularly check the guidelines page for updates as policies are updated periodically.
Điều kiện áp dụng
Applies to Indonesia, Malaysia, Singapore, Vietnam. Product metric thresholds vary by category (Electronics, Lifestyle & Fashion, FMCG). Reinstatement possible for performance-based disqualifications within 14 days; permanent disqualification for policy violations (Hàng giả, delisted/frozen products, deactivated accounts). Highly perishable fruits have additional Product Satisfaction Score requirement.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?identity=1&role=1&knowledge_id=8303200054691586
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