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Campaign Season Policy Tips & Tricks for Sellers

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Campaign Season Policy Tips & Tricks for Sellers

Nguồn chính thức · TikTok Shop · Thông tin chính thức

Cập nhật: 25/08/2026

Tình huống

TikTok Shop sellers across multiple Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam) preparing for campaign season who need to stay compliant, avoid violations, and maximize sales during peak promotional periods.

Insight

TikTok Shop has established comprehensive campaign season eligibility and operational requirements for sellers. Campaign participation requires: Seller Qualification with Store Rating above 3.0 and Account Health Rating above 50; Product Qualification with Negative Reviews Rates (NRR) below 1.5% in past 30 days (only applies if more than 5 orders with negative reviews), and Seller-Fault Return/Refund Rate (SFRR) in past 7 days with category-specific thresholds — Electronics below 7%, Home & Living / Fashion below 8.8%, Health Beauty & Personal Care / Grocery / Mom & Babies below 7% (only applies with 5+ orders with seller-fault returns/refunds). For Tiếp thị liên kết Collaborations, separate seller and product qualification guidelines apply. Branded products must display consistent Thương hiệu names across title, brand field, description, and images with Authentic product images showing brand logo clearly; sellers must apply for Brand Qualification before listing branded products and update images for new packaging without falsely suggesting older packaging is Hàng giả. Customer service requires responding to all messages within 12 hours including weekends and holidays, with 1 in 4 shoppers abandoning purchases without chat response; recommended tools include automated greetings, chatbot and reply recommendations, automated order updates, and chat notifications enabled on PC (Settings > Personal Settings > Message Notifications) and App (Settings > Push Notification > Chat Notification). Content quality standards require staying visible on camera without overlays blocking face/body, zooming to show product details while remaining on screen, demonstrating products from multiple angles, verbally introducing products with key features and personal experience, actively responding to Livestream comments aloud; Sản phẩm cấm content includes looping/slideshow videos with still images/text/GIFs, hiding behind filters/overlays/looping edits, silence with only background music or on-screen text. Livestream PAUSE function allows up to 5 minutes away (accessed via ”…” bottom right) with maximum 3 uses per session; exceeding requires ending and starting new livestream. Packaging requires proper inner and outer packaging, 2-3 layers for fragile items, taping liquid caps, sturdy packaging with shake test, and tight sealing. Aftersales management: accept returns for good condition items, reject worn/unresellable items, auto-approved returns can be appealed, high-value items never auto-approved. Over 50% of shoppers won’t repurchase after poor aftersales experience. AI-generated content must match actual product shape, size, material, quantity with true dimensions and proportions; AI label must be turned on in post settings. Prohibited AI practices: making flat/2D items appear 3D, exaggerating physical size, showing unrealistic results/functions (before-after beauty results, instant rust removal), misrepresenting quantity, altering material or design (adding pockets, changing plain to striped).

Hành động

Before joining any campaign: verify Store Rating above 3.0 and Account Health Rating above 50; monitor Negative Reviews Rates below 1.5% (30 days) and category-specific Seller-Fault Return/Refund Rates — Electronics below 7%, Home & Living/Fashion below 8.8%, Health/Beauty/Grocery/Mom & Babies below 7% (7 days). Apply for Thương hiệu Qualification before listing branded products; ensure brand name consistency across all fields and images; update listing images for new packaging without falsely claiming older packaging is Hàng giả. Enable chat notifications on PC via Settings > Personal Settings > Message Notifications and on App via Settings > Push Notification > Chat Notification; reply to all customer messages within 12 hours daily including weekends/holidays; prioritize chats transferred from chatbot; use automated greetings, chatbot reply recommendations, and automated order updates. For content creation: stay visible on camera without face/body-blocking overlays; zoom on product details while remaining on screen; demonstrate from multiple angles; verbally introduce products with features and personal experience; during livestreams actively respond to comments aloud; avoid looping/slideshow videos, filters/overlays hiding presence, and silent content. Use Livestream PAUSE function (”…” bottom right) for breaks over 2 minutes up to 5 minutes, maximum 3 times per session; end and restart if longer absence needed. Package securely with proper inner/outer materials, 2-3 layers for fragile items, taped liquid caps, sturdy shake-tested packaging, tight sealing. Handle returns by accepting good condition items, rejecting worn/unresellable items, appealing auto-approved returns when justified, noting high-value items require manual review. Monitor return/refund reasons impacting Seller-Fault Return/Refund Rate. For AI-generated content: ensure accurate representation of shape, size, material, quantity; display true dimensions; enable AI-generated content label; avoid 3D effects on flat items, size exaggeration, unrealistic results, quantity misrepresentation, and design/material alterations.

Điều kiện áp dụng

Applies to Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam. NRR and SFRR thresholds only apply when minimum order volumes are met (5+ orders with negative reviews for NRR; 5+ orders with seller-fault returns/refunds for SFRR). Store Rating requirement has alternative provisions for sellers without Store Rating (see Campaign Qualification Guidelines for Sellers).

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