Misleading Content
Nguồn chính thức · TikTok Shop · Thông tin chính thức
Cập nhật: 10/10/2026
Tình huống
TikTok Shop platform policy applicable to sellers and creators in Vietnam, Indonesia, Philippines, Singapore, and Thailand. Policy governs all content formats on the platform including product listings, short videos, livestreams, and all on-screen or metadata elements.
Insight
TikTok Shop strictly prohibits any content that could mislead buyers during their decision-making process across all content formats: product listings, short videos, livestreams, and all metadata elements including cover images, titles, scripts, captions, hyperlinks, behavior, voice, clothing, nicknames, and personal introductions. Content is deemed misleading if it presents false information, exaggerates claims, makes inaccurate comparisons, or uses deceptive promises. Seven categories of Sản phẩm cấm practices are defined: (1) Exaggerated Claims or Descriptions — unproven product functions, scientifically impossible results, unrealistic timelines, edited/deceptive visuals showing product effects; related policies include Exaggerated Claims or Descriptions, Misleading Claims (Health & Beauty Products), Medical Misinformation, and Guide to Avoiding AI-generated Misleading Functionality and Effect Claims for Non-health Products. (2) False display of information / Inconsistent Product Promotion — videos and livestreams must accurately reflect the linked product with matching details on price, Thương hiệu, return/refund policy, material, and product origin; related policies include False Displays of Information and Avoid Inconsistent Product Promotion. (3) False claims and misrepresentation — fake awards, certifications, endorsements, unauthorized brand affiliation claims, misstated product origin, materials, or specifications; referenced policy: False Claims. (4) Comparisons/Disparaging Content — malicious comparisons or negative statements targeting other brands, products, or e-commerce platforms are banned; comparative claims must be factual, neutral, and supported; referenced policy: Product Comparisons and Disparaging Content. (5) False promises of rewards or gains — giveaways, incentives, prizes, or free gifts must be genuine, available, and accurately described; free giveaways must use only the LIVE Giveaway feature on TikTok Shop; referenced policy: Giveaways and Purchase-Based Incentives. (6) Product listing circumvention — featuring prohibited or unsupported products, bypassing listing/content policies through mismatched Quảng cáo vs listings or concealing unsupported items; violations may incur increased Xử phạt; sellers must comply with local laws, TikTok Community Guidelines, and obtain required approvals; referenced policy: Circumventing Content Restrictions. (7) Misleading price claims / expired promotions — promotional prices and comparisons must be accurate and match the linked product listing; discount inflation and advertising expired promotional prices are prohibited; referenced policy: Misleading Price Claims and Expired Pricing. Enforcement: violations result in account enforcement actions, with repeated offenses triggering more significant penalties. Sellers may Kháng cáo via the TikTok App following Creator Appeal Guidelines. Related enforcement documents: Creator Enforcement Policy and Creator Terms of Service.
Hành động
Sellers and creators must: ensure all product claims are proven, scientifically possible, and realistic in timeframe; use only unedited, accurate visuals showing true product effects; match all video/livestream information exactly to linked product listings including price, Thương hiệu, return/refund policy, material, and origin; verify all awards, certifications, and endorsements before claiming them; obtain explicit authorization before claiming brand affiliation; state product origin, materials, and specifications accurately; avoid any negative or malicious comparisons with competitors; ensure all comparative claims are factual, neutral, and supported by evidence; only advertise genuine, available giveaways with accurate descriptions; use exclusively the LIVE Giveaway feature for free giveaways on TikTok Shop; avoid listing Sản phẩm cấm or unsupported products; comply with all local laws and TikTok Community Guidelines; obtain all required approvals before promotion; ensure Quảng cáo match listings exactly without concealment of unsupported items; verify promotional prices match linked listings; avoid inflating discount percentages; remove expired promotional prices immediately; Kháng cáo Xử phạt actions through the TikTok App if believed erroneous, following Creator Appeal Guidelines.
Kết quả
Violations result in Xử phạt actions against accounts, with escalating penalties for repeated offenses.
Điều kiện áp dụng
Applies to Vietnam, Indonesia, Philippines, Singapore, Thailand. Covers all content formats: product listings, short videos, livestreams, and all metadata elements. Free giveaways must use TikTok Shop LIVE Giveaway feature exclusively.
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CTR (Tỷ lệ nhấp)
- Nguồn: https://seller-vn.tiktok.com/university/essay?identity=1&role=1&knowledge_id=6837791128323842
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